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The Art of Fundraising - November 21, 2010

The Art of Fundraising

Fundraising, or as I sometimes like to refer to as selling goodness, is one of the greatest challenges for non-profit organizations to promote their cause. It requires a strong connection between the public and an organization’s mission.

And there’s a fine line between fundraising and ‘begging’ for money. Fundraising requires the ability to think outside the box and combine partnerships to benefit all parties involved which appeals and connects the public.

This weekend’s Arts 4 Clean Bays is an example of a fundraising partnership which benefits several partners. It benefits the MCBP, local artist and artisans and a management company. 

Maryland Coastal Bays raises monies from the public to support core programs including improving water quality, restoring and preserving habitat and educating citizens about the ecological beauty and value of the coastal bays.

Local artist have many great venues to promote their work in the area including art leagues, festival and event opportunities to name a few.  The opportunities are endless; however, for many artists and artisans, the pocketbook strings and time to be at all these venues are not.

The economy has hit retail venues the hardest and management companies are always open to events to bring more of the public to their establishments.

Arts 4 Clean Bays is an event coordinated by MCBP to raise money.  MCBP recruits volunteers who find a venue to donate space for the event, recruit artists and man the event. Artists get to set up their work in a ‘store’ like environment, catalogue their work for volunteers and don’t have to partake in manning the event or pay any fees to participate. The only money an artist has to pay is in the event their work sells. Then, they donate a percentage of their proceeds to the MCBP.

This year the White Marlin Mall has donated a space for this event.  As this is a community event, hopefully the publicity will appeal to an audience who would not have considered visiting this center, thus bringing in more of the public to the center which keeps the merchants happy. A win/win partnership for all involved.

So this weekend, visit the 2nd Annual Arts 4 Clean Bays and get a jump start on your holiday shopping while supporting local artists and the MCBP. There will be a variety of local artwork including everything from acrylic paintings, prints and jewelry to wearable fiber art, fresh greenery and stocking stuffers such as cards to candles.

For more information please contact Sandi at sandis@mdcoastalbays.org or call 410-213-2297 ext 107.

 


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